About us · The Caring Company · Est. 2018

Care that feels like family

Trust In Care was founded in 2018 to provide high-quality, personalised care and support to people who need it most — in the comfort of their own homes across the Black Country, Birmingham and Leicestershire.

Meet our team Book a free consultation Call 0121 439 1171

Trust In Care carers outside the office on High Street, West Bromwich

CQCRegistered provider

2018Founded in West Bromwich

2018Founded — proudly
independent and local

4Areas: Sandwell, Dudley,
Birmingham & Leicestershire

On callThere is always someone
available to take your call

34+Years’ experience in our
Registered Manager alone

Our story

Why Trust In Care exists

Trust In Care was founded in 2018 and set up to provide high-quality, personalised care and support services to the most vulnerable. We are the Caring Company — providing care and support to people in the comfort of their own homes across the Black Country, Birmingham and, since 2026, Leicestershire.

Our sole purpose is to support people to remain and live independently in their own living environment. Whether you are looking for care for yourself or on behalf of a loved one, we have tailored solutions to meet your needs — because we understand that everyone’s needs are different.

Whether it’s support with a cup of tea and breakfast in the morning or round-the-clock personal care and domestic support, our friendly team will provide a tailored approach. We support adults in their own home, in a care home or in an independent living setting.

Our friendly team are more than happy to arrange a time to talk it through — over a nice cup of tea.

Senior management team

The people who set the standard

Trust In Care is led by people who have spent their careers in health and social care — and who still make time for a cuppa and a chat.

Managing Director

Sham

“Hello, my name is Sham and I am the proud Managing Director of Trust In Care. For 15 years of my career I worked in various roles within the NHS, focused on supporting people with long-term health conditions.”

Read Sham’s story

“I have been part of innovative projects involving service delivery through to management, and through both professional and personal experience realised there are many challenges to face in health and social care. My vision through Trust In Care is to create a family of carers who have the same passion and commitment as myself to supporting individuals in their time of need — making a positive difference to their lives and ensuring the care and support delivered is meaningful and of a very high quality.”

Registered Manager

Dal

“Hi, my name is Daljit Kaur Bains and I am the proud Registered Manager at Trust In Care. I’m a Yorkshire lass, born and bred in Bradford — and I still have my northern accent. I’ve lived in Birmingham since 1985 and worked in health and social care for over 34 years.”

Read Dal’s story

“I have worked in many roles supporting vulnerable people over the years. What I value most is making sure the choices people make are listened to and acted upon. In my role I oversee all our operations and make sure every member of staff is comfortable in their role and supported with their development. I get to apply what I’ve learnt over the years, working with a brilliant care team who strive to make a positive difference to the lives of the people we care for.”

What drives us

Mission, vision and values

Our mission

To provide high-quality, person-centred care that creates a positive experience for individuals and their families.

Our vision

To establish trust and positive communication with the people we support; to provide professional support and involve each person in developing an effective, person-centred care plan tailored to their needs; and to work in partnership with families, friends and everyone involved in their health and social care to achieve the best outcomes.

Our promise

Qualified staff to meet people’s care needs, promoting choice and independence — and proactive, personalised care that engages medical and social agencies, charities and care groups on your behalf.

Our values

TrustworthyWe act with integrity and compassion to build trust with you and those closest to you.
ProfessionalismWe respect your requirements and treat every aspect of your care in confidence.
PartnershipWe link in with health and social care agencies, charities and care groups to bring you the services you need at home.
Going the extra mileWe make the extra effort to keep you safe at home and keep your support network informed and involved.

Our care standards

Safe, effective, caring, responsive and well led

The five things the Care Quality Commission asks of every provider — and how we live them every day.

Safe

Every member of staff undergoes robust background checks and training. We assess every aspect of your care and remove risks so you stay safe at home.

Effective

Care that is meaningful and centred on what you need and want, with an assessment before care starts and a programme tailored to you.

Caring

Dignity and respect at the centre of everything. A consistent service, so friendship and trust grow with your dedicated care team.

Responsive

We act on any concern as soon as it arises. With our on-call system there is always someone available to take your call.

Well led

All staff are supported in their roles and development. Our Registered Manager checks in with you regularly — and is happy to meet for a cuppa and a chat.

Let’s talk about the care you need

A free, no-obligation visit at home, at a time that suits you. We listen, explain your options in plain English and build a plan around the person — not the paperwork.

Request a free consultation Read what families say Call 0121 439 1171